Talitha Koum is an up-and-coming pores and skin and physique care model closely impressed by the powers of white dandelion, a plant particular to South Korea.
The US-Korea primarily based label was first conceptualized by Moonsun Chai, who was born with a situation that made her pores and skin extraordinarily delicate. Coping with keloids his whole life, Chai got here throughout the white dandelion at some point and observed important adjustments to his pores and skin as soon as he began consuming its extract. This impressed the entrepreneur to do extra analysis on the ingredient, which is usually utilized in oriental medication and tea.
The ensuing model, Talitha Koum, launched earlier this yr, with an preliminary line of a physique balm, physique wash, facial cleanser, face cream and multi-purpose balm, all full of white dandelion and designed to delicate pores and skin. Every vegan and cruelty-free system is created with the purpose of providing sustainable choices to those that battle to seek out the best skincare product.
Preserve scrolling to learn our editor’s assessment of Talitha Koum, in addition to an interview with the model’s founder, Moonsun Chai.
WHAT IS IT: Talitha Koum Multi Face Cleanser, Face Cream and Balm.
BECAUSE IT’S WORTH IT: Having incessantly seen white dandelions all through my years of residing in South Korea, I by no means realized the flower was distinctive to the area till I realized about it via a care lens. pores and skin through Talitha Koum. Whereas the plant is usually utilized in tea and medication, it is not the commonest ingredient present in Korean skincare, in comparison with inexperienced tea, mugwort extract, or rice water.
I would not name my pores and skin tremendous delicate; It usually works effectively with most magnificence merchandise, besides these which might be closely fragranced or too greasy. Nonetheless, as somebody who has tried quite a few merchandise, I can say that Talitha Koum face cream and cleanser really feel delicate on the pores and skin with a really refined and refreshing scent. The cleanser is a sulfate-free, pH-optimized, foam-like product that I like to make use of within the mornings once I need to cleanse my face, however do not need to use something too overwhelming. For its half, the cream is a nourishing system with a delicate and light-weight texture that hydrates the pores and skin for as much as 72 hours.
I might say that Multi Balm is the star of Talitha Koum’s inaugural lineup due to its versatility. The stick product, made up of “39% pure oils and 15% pores and skin moisturizing properties,” can be utilized as a lip balm or any dry patches you’ll have in your physique. It rapidly grew to become a go-to throughout my travels this summer season, particularly on long-haul flights the place hydration is vital.
WHERE YOU CAN FIND IT: Talitha Koum’s pores and skin and physique care merchandise can be found via the model’s on-line retailer within the US and South Korea. Particular person product costs vary from $32 USD for HM+Barrier™ Facial Cleanser to $55 USD for HM+Barrier™ Physique Balm.
What impressed you to launch the Talitha Koum model?
I used to be born with intractable keloids and needed to endure drugs and procedures for years to forestall additional scarring on my physique. Having the situation made my pores and skin delicate to issues as small as injection needles, however at some point whereas touring with my household, my pores and skin developed an allergic response to the mattress and sheets I slept on.
Within the midst of a number of physician visits and drugs, my mom heard from a buddy that they drank white dandelion extract to alleviate a pores and skin situation that they had. As determined as I used to be, I instantly ordered a batch of white dandelion extract and drank it for the following three months. I observed that the allergic reactions I used to be experiencing had been considerably bettering.
White dandelion is an ingredient generally utilized in oriental medication however not well known on this planet of cosmetics. I made a decision to strategy a farm that specialised in white dandelion and took it to a laboratory to seek out out what precisely makes the plant good for the pores and skin. I then launched white dandelion as a brand new beauty ingredient and developed Hyan Mindelay Phytoplacenta Extract, particularly for the launch of Talitha Koum.
The cosmetics that I’ve achieved can’t repair the keloids utterly. Nonetheless, I needed folks with delicate pores and skin to have entry to pores and skin and physique care merchandise that provide mild, nourishing hydration.
What had been some parts that you just supposed to include into every product?
Talitha Koum prioritizes high-quality, sustainable merchandise designed for folks with delicate pores and skin. We use clear formulation with clean textures, mixed with performance and fashionable packaging design. For instance, we developed Multi Balm particularly for South Korea as a result of the nation is understood for producing stick-type merchandise.
With so many magnificence manufacturers and merchandise available on the market, what made you are feeling that buyers actually wanted Talitha Koum’s product particularly?
With the ever-changing setting, we’re uncovered to loads of stress as our existence change. With these adjustments, the necessity for merchandise formulated for delicate pores and skin is bigger than ever. Talitha Koum affords options which might be easy but make sense, creating an expertise past the product as we construct an viewers primarily based on buyer expertise and repair.
Do you propose to enterprise past White Dandelion and use different components in your merchandise, or will you solely make White Dandelion merchandise?
White Dandelion is an ingredient that I maintain expensive and has develop into one in every of Talitha Koum’s primary identities. We are going to deal with white dandelion as our primary ingredient as we proceed to discover methods to fulfill all pores and skin varieties.
Along with making cruelty-free and vegan merchandise, what’s the mission of the Talitha Koum model?
Our mission is to share the respect and worth of the setting, life and folks. In creating our White Dandelion merchandise, we discovered a option to take as little from the setting as potential with out compromising the standard of the product. We plan to make use of sustainable processes to create eco-friendly merchandise.