Earlier this 12 months, Danish photographer Freja Wewer starred in ASICS’ “Motion Uplifts Minds” marketing campaign which featured its GEL-1090 v2 on a regular basis mannequin. She revealed how the shoe resonates along with her each day life, assembly the calls for of her motion. Now, the model invitations Freja to carry greater than motion, however her distinctive inventive course to the ASICS GEL-1090 v2 in a brand new collaboration.
From capturing cutting-edge developments to driving her bike via the streets of Copenhagen, Freja is a beacon of contemporary creativity. Her personal interpretation of the GEL-1090 v2 has the photographer contemplating the function of the shoe, as she maintains a mesh higher and provides slick overlays. Utilizing the model’s progressive gel know-how, she comes collectively to create a footwear providing that blends kind and performance.
However, channeling a glossy but barely futuristic aesthetic, it is clear that Freja’s distinctively laid-back trend sense has additionally performed a component within the sneaker’s glossy design. Her carefree, cool perspective is mirrored within the silver linings and putting crimson sole, seeing the sporty silhouette loaded with ultranormcore attributes. Forward of the launch, Freja sits down with Hypebae to speak extra about her ASICS GEL-1090 v2 design journey.
Inform us a bit about your relationship with ASICS sneakers.
I’ve been working with ASICS for fairly a while. For my part, we are the good couple as a result of we share loads of the identical visions – it helped make our collaboration tremendous actual.
I have been a fan of ASICS since I used to be a child. As an adolescent, I stole my mother’s first ASICS, which was a worn-out pair of trainers. I did not perceive why she needed them, however they grew to become my favourite sneakers. They’d precisely the normcore look I used to be going for again then.
How was the expertise of working with ASICS to create your first shoe?
It has been wonderful. It is precisely what I like to do and I actually loved each a part of it. The toughest half was limiting myself to at least one pair of sneakers, leaving concepts behind, and following a imaginative and prescient.
How did your years of gathering ASICS sneakers affect your GEL-1090 v2 design?
I really feel like Kiko Kostadinov and ASICS SportStyle are the most effective sneaker collaboration ever. Every part from their designs, coloration schemes and campaigns. It has made me take into consideration sneakers in a complete new method. Your universe has been a fantastic inspiration to me generally.
I maintain an index filled with pictures of grey and silver objects that I’ve taken over time. It has develop into an obsession for me.
All-over metallic tones give the shoe a boldly futuristic look, however what does the palette characterize to you?
I needed to recreate my first pair of ASICS in a trendy up to date model. I instantly knew that the shoe needed to be grey and silver. I maintain an index filled with pictures of grey and silver objects that I’ve taken over time. It has develop into an obsession for me. A number of the objects in these photographs have impressed my design course of.
Inform us how you’d usually type this shoe.
I would in all probability pair it with a pair of denims or saggy pants, possibly even a skirt with knee-length black athletic tights. However, I believe he is tremendous versatile, he nearly goes with all the things. ASICS classics are so sturdy that they’re important in your wardrobe! It is crucial to me to have traditional wardrobe, after which I can add extra trendy issues sometimes.
What qualities of the ASICS GEL-1090 v2 shoe assist productiveness in your each day inventive life?
I put on sneakers nearly day by day. I’ve a really lively each day life and want to have the ability to transfer simply. It is necessary after I work as a photographer. Typically I really like placing on my favourite sneakers with out pondering an excessive amount of about it, they only work it doesn’t matter what the event.
How does ASICS “Motion Uplifts Minds” encourage you to take time for your self?
I’m very acutely aware of my psychological well being. I believe it’s extremely inspiring to work with ASICS. Since we began working collectively, I undoubtedly began to develop into extra conscious of my life-style. I additionally discovered that I have to be effectively rested and balanced to get the most effective ends in my work life.
Are you able to reveal any upcoming tasks you might be engaged on proper now?
I am launching my very own print journal, SubjectSubject. It’s a excessive trend journal that celebrates the ability of inventive freedom with folks seeking to problem standard pondering. The feel and appear of the journal is impressed by the unique idea of fanzines. Inside, I’ve featured a sequence that I filmed with ASICS particularly for the journal. That is the place I’m placing my vitality proper now.
However other than that, I will concentrate on images, design and artistic course. That’s my name. Hopefully ASICS and I’ll proceed our collaboration as I actually take pleasure in working with them and expressing myself via their universe.
Take a better have a look at the limited-edition sneaker within the gallery now. The Wewer x ASICS GEL-1090 v2 Freja is now that can be purchased on-line.