How greatest pals constructed a wildly profitable males’s swimwear model: Vacay Swimwear

Greatest pals who stop their jobs to pursue a males’s swimwear model have revealed how signing a cope with David Jones has seen them change into one of the vital common swimming trunks available on the market.

Vacay Swimwear launched in early 2017 by founders Jordy Kallios, 27, and Corey Decandia, 28, from Adelaide, South Australia.

The pair determined to start out their very own enterprise after noticing a ‘big hole within the Australian market’ for trendy and inexpensive males’s swim shorts.

Vacay Swimwear launched in David Jones in 2020 simply earlier than the Covid pandemic hit Australia.

Vacay Swimwear launched in early 2017 by founders Jordy Kallios, 27, and Corey Decandia, 28, (pictured) from Adelaide, South Australia

In the last financial year alone, the brand achieved its sales target of one million in revenue and the business has expanded from a small office to a huge warehouse space with employees

Within the final monetary 12 months alone, the model achieved its gross sales goal of 1 million in income and the enterprise has expanded from a small workplace to an enormous warehouse house with workers

‘Often when a model first indicators the David Jones contract they’re typically solely examined in 10 shops. We have been lucky that the customer believed in Vacay Swimwear and took a calculated threat with testing us in 25 shops,’ Jordan advised FEMAIL.

‘As we speak we’re stocked in all 45 shops all through Australia and New Zealand and are presently the best performing male swim model stocked.’

‘Vacay Swimwear has gone from power to power after we began ranging them at David Jones. The collections possess quintessential type with an Australian design spine at a aggressive value level, which is why I feel our prospects find it irresistible,’ David Jones Menswear Purchaser Briar Withers mentioned.

‘Our unique collaboration with Vacay, the Byron and Bondi swim shorts, will likely be launching later this Spring simply in time for the hotter months forward.’

Within the final monetary 12 months alone, the model achieved its gross sales goal of 1 million in income and the enterprise has expanded from a small workplace to an enormous warehouse house with workers.

'Seven figures doesn't come overnight - your customer, remaining open to new ideas, producing the right content and continuing to understand, you can achieve your business goals,' Jordan said

‘Seven figures would not come in a single day – your buyer, remaining open to new concepts, producing the appropriate content material and persevering with to know, you’ll be able to obtain your small business targets,’ Jordan mentioned

The colorful, trendy $79.99 swimwear is now stocked in main retailers together with The Iconic, in addition to on-line shops throughout Europe and Asia with plans to broaden to the US.

‘Seven figures would not come in a single day – your buyer, remaining open to new concepts, producing the appropriate content material and persevering with to know, you’ll be able to obtain your small business targets,’ Jordan mentioned.

Corey added: ‘I feel the life-style we as a model painting creates such a powerful model id for us, which is in the end the life Jordan and I like to reside… summer season and journey! We have now at all times saved this ideology as our core focus in the whole lot we do.

The business idea sparked during their European summer holiday in 2016 as they saw other men wearing bright, multi-coloured shorts - a style that the duo struggled to find back home

The enterprise thought sparked throughout their European summer season vacation in 2016 as they noticed different males carrying shiny, multi-coloured shorts – a mode that the duo struggled to search out again residence

‘I see numerous manufacturers get misplaced as a result of they’re attempting to be too many issues. We all know who we’re, the model for the touring man.’

The enterprise thought sparked throughout their European summer season vacation in 2016 as they noticed different males carrying shiny, multi-coloured shorts – a mode that the duo struggled to search out again residence.

The pair beforehand advised FEMAIL their achievements weren’t an in a single day success, however they’ve triumphed by means of steady laborious work and dedication to the model.

After returning residence from their abroad journey, Corey and Jordy began designing and making shorts for themselves and some pals.

Whereas each founders studied advertising and marketing at college previous to beginning the model, neither of them have a background in enterprise or textiles.

As we speak they’re pleased with what they’ve achieved over the brief interval of 5 years.

The brand started from humble beginnings working from a kitchen then to a small office space

Today they operate from a huge warehouse with employees

Within the final monetary 12 months alone, the model has turned over $2.4million and the enterprise has expanded from a small workplace to an enormous warehouse house with workers

‘We had no thought about manufacturing, costume making, stitching or what it takes to run a enterprise, so there was numerous trial and error at the beginning,’ Jordy mentioned.

‘However we saved persisting and altering the pattern items till we made the proper match that we wished.’

Jordy mentioned the product improvement course of took as much as eight months to finish to make sure their swimwear met the best attainable market requirements.

From the start of enterprise to the current day, the pair design and lead the artistic course of the model.

Each Corey and Jordy have dedicated themselves full time to the enterprise to develop the model additional and permit it to succeed in a most potential.

The $79.99 shorts are quick drying, on-trend and can be worn at the beach, poolside or the bar

The $79.99 shorts are fast drying, on-trend and may be worn on the seaside, poolside or the bar

The $79.99 shorts are fast drying, on-trend and may be worn on the seaside, poolside or on the bar.

Every print is called and impressed by the world’s most iconic vacation locations – equivalent to Bora Bora, Mykonos, Miami and Ibiza.

Along with the favored shorts, the model now promote t-shirts, 100 per cent linen shirts and caps that flatter the shorts.

Corey mentioned the model normally launches two drops per 12 months to cater to each the Australian and European or American summer season, and every launch options new prints they have not bought beforehand.

Each print is named and inspired by the world's most iconic holiday destinations – such as Bora Bora, Mykonos, Miami and Ibiza

Customers and reality stars alike have been spotted wearing the shorts (Former Bachelor Jimmy Nicholson pictured)

Every print is called and impressed by the world’s most iconic vacation locations – equivalent to Bora Bora, Mykonos, Miami and Ibiza

Eight months post-launch, Vacay Swimwear discovered themselves stocked on Australia’s largest on-line retailer, The Iconic, adopted by Asia’s equal Zalora.

‘We have been so excited to be stocked on a platform like The Iconic, as a result of it was one of many targets we had from the beginning,’ Corey mentioned.

The intense swim shorts will also be present in over 60 retailer areas round Australia, Indonesia and the Center East.

In August 2020 the South Australian brand was stocked across 25 David Jones stores - another milestone achievement to date

In August 2020 the South Australian model was stocked throughout 25 David Jones shops – one other milestone achievement so far

'There's no secret formula to success - it's all hard work, persistence and dedication,' Jordy said.  Corey added: 'Knowing that we built the business from absolutely nothing and now the brand is globally recognized is an amazing feeling.'

‘There is not any secret method to success – it is all laborious work, persistence and dedication,’ Jordy mentioned. Corey added: ‘Understanding that we constructed the enterprise from completely nothing and now the model is globally acknowledged is a tremendous feeling.’

When requested what’s subsequent for Vacay Swimwear, Corey mentioned they purpose to proceed to develop the model internationally within the American and Center Jap markets.

‘There is not any secret method to success – it is all laborious work, persistence and dedication,’ Jordy mentioned.

Corey added: ‘Understanding that we constructed the enterprise from completely nothing and now the model is globally acknowledged is a tremendous feeling.’

‘Now that the world has formally opened up and journey is again on the playing cards, we’re partnering with a big world lodge chain which is famend in Europe and America – keep tuned as we have now thrilling plans up our sleeves. That is going to be big.’

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