McDonald’s ‘ought to ditch its Monopoly contest’: Consultants say competitors’s prizes are irresponsible

McDonald’s at the moment confronted renewed calls to ditch its Monopoly prizes as campaigners accused it of unnecessarily fueling Britain’s weight problems epidemic.

Consultants slammed the annual advertising and marketing marketing campaign, which was first launched in 1987, as being ‘fully irresponsible’, saying it’s going to inevitably trigger individuals to eat extra junk offered by the quick meals big.

Solely wholesome menu choices — reminiscent of fruit, salad and bottles of water — ought to fall below the scheme, one claimed.

Prizes on supply on this yr’s version of the chain’s competitors embrace £100,000, a Mini and a £2,000 vacation. So as to declare the tempting rewards, prospects have to gather property items, within the well-known gameboard model.

They’re dished out on the packaging of much-loved McDonald’s merchandise, reminiscent of its fries, Hen Selects, Large Tasty and Hen Legend.

Some stickers, which should be peeled off, give prompt meals wins.

However with almost two-thirds of adults and a 3rd of chubby youngsters, Professor Graham MacGregor, chair of Motion on Salt, advised MailOnline: ‘That is fully irresponsible advertising and marketing, particularly if prospects are being inspired to devour much more heavy processed meals stuffed with saturated fats and salt — to not point out extreme sugary drinks.

The quick meals chain has confirmed the favored Monopoly recreation, which provides prospects an opportunity to win money prizes, will return to the UK on September 7

If you choose fries as a side to your meal, you will get an extra two stickers, while other options will earn you three stickers

Should you select fries as a facet to your meal, you’re going to get an additional two stickers, whereas different choices will earn you three stickers

Each Monopoly piece represents roads and train stations, just like the classic board game and once you collect a set, you win a prize

Every Monopoly piece represents roads and prepare stations, similar to the traditional board recreation and when you accumulate a set, you win a prize


Meals should be based on potatoes, bread, rice, pasta or other starchy carbohydrates, ideally wholegrain, according to the NHS

Meals must be based mostly on potatoes, bread, rice, pasta or different starchy carbohydrates, ideally wholegrain, in keeping with the NHS

• Eat a minimum of 5 parts of a wide range of fruit and greens day by day. All recent, frozen, dried and canned fruit and greens rely

• Base meals on potatoes, bread, rice, pasta or different starchy carbohydrates, ideally wholegrain

• 30 grams of fiber a day: This is similar as consuming the entire following: 5 parts of fruit and greens, 2 whole-wheat cereal biscuits, 2 thick slices of wholemeal bread and huge baked potato with the pores and skin on

• Have some dairy or dairy options (reminiscent of soya drinks) selecting decrease fats and decrease sugar choices

• Eat some beans, pulses, fish, eggs, meat and different proteins (together with 2 parts of fish each week, one among which must be oily)

• Select unsaturated oils and spreads and consuming in small quantities

• Drink 6-8 cups/glasses of water a day

• Adults ought to have lower than 6g of salt and 20g of saturated fats for ladies or 30g for males a day

Supply: NHS Eatwell Information

‘It’s critical that solely non-HFSS [high in fat, salt and sugar] meals and drinks must be marketed on this means, reminiscent of providing free facet salads and bottles of water.

‘These HFSS meals and drinks could be marketed with out robust restrictions to weak youngsters who haven’t any idea about how unhealthy these merchandise actually are.’

Beneath McDonald’s Monopoly, the extra meals you purchase, the extra possibilities you must win.

Some meals gadgets carry extra probabilities of success than others.

For examples, two stickers are given with fries however choices reminiscent of a facet salad, veggie bag or fruit bag earn three.

Different calorific choices additionally give patrons three stickers, such because the Large Tasty, Hen Selects, and frozen strawberry lemonade.

There are 5 £100,000 prizes, 21 Mini Electrical Automobiles and 80 £2,000 TUI holidays up for grabs below the sport, which runs till October 18.

Greater than 100 Britons are in with the possibility of a £1,000 voucher for at-home tech, whereas there are 510 vouchers for live performance tickets and hundreds of McDonald’s Gold Playing cards, which grants winners one free meal per week for a yr.

However quick meals followers are probably to win free meals.

There are thousands and thousands of instant-win vouchers for fashionable menu gadgets just like the Large Mac, Hen McNuggets and McFlurry.

Dr Duane Mellor, a dietitian at Aston Medical Faculty in Birmingham, advised MailOnline that though many would name it ‘innocent enjoyable’, it’s going to trigger individuals to eat extra.

He mentioned: ‘We have to keep in mind that it’s set as much as encourage repeat customized.

‘Which means coming again to purchase extra food and drinks, sure some more healthy choices can be found however how typically are they chosen?

‘Lots of the prompt wins are their fashionable gadgets which are usually excessive in fats, salt or sugar and due to this fact energy.

‘These are a little bit bit just like the buy-one-get-one-free provides in supermarkets which our Authorities U-turned on banning.

‘[But McDonald’s offer] may assist save [or win] cash, however they have an inclination to have the online impact of that means we spend extra, and within the course of devour extra energy, fats, salt and sugar because of this.’

Nonetheless, Professor Gunter Kuhnle, an skilled in vitamin on the College of Studying, advised MailOnline it simply ‘seems like a traditional advertising and marketing marketing campaign’.

‘I do not assume that is particularly dangerous or good — extra like all the opposite meals associated campaigns the place one has to gather gadgets,’ he mentioned.

One massive McDonald’s meal — a Double Quarter Pounder with Cheese, massive fries and huge vanilla milkshake — already accommodates 1,650 energy, which is almost all of a girl’s really helpful every day consumption (2,000) and greater than two-thirds of a person’s.

It additionally has 88g of sugar — almost thrice the every day suggestion — and 4.5g of salt — three-quarters of the every day allowance.

In the meantime, prompt wins are additionally full of energy, with the Double Quarter Pounder with Cheese (739), Large Mac (493) and Double Cheeseburger (438) being a few of the worst offenders.

A McDonald’s spokesperson mentioned: ‘Monopoly stickers could be claimed in our below 400 and 600 calorie meal bundles reminiscent of Premium Salads, Large Taste Wraps, and the Hen Legend.

‘We provide option to our prospects that win meals prizes, giving them a spread of choices when redeeming their win.

‘We offer clear vitamin info, at level of sale, on our web site and App and on tray liners, to assist our prospects make knowledgeable selections, and our menu has advanced through the years so it offers extra selection than ever, from salads, to wraps, to espresso, to fruit or vegetable baggage.’

It isn’t the primary time McDonald’s has confronted calls to ax the scheme.

Professor Russell Viner, former head of the Royal Faculty of Paediatrics and Youngster Well being, beforehand known as it ‘undesirable in an entire vary of the way’.

Different campaigners known as for an finish to offers that may ‘add a whole lot of unplanned sugary energy to every go to’.

Radical meals proposals really helpful final yr by the Authorities’s meals tsar, Leon-founder Henry Dimbleby, known as for meals producers and eating places to pay an additional £3 or £6 per kg of sugar and salt, respectively.

Nonetheless, former Prime Minister Boris Johnson dominated out a sugar and salt tax throughout the price of residing disaster.

However from October ministers are going forward with plans that may see meals excessive in fats, sugar or salt banned from checkouts and retailer entrances. And guidelines got here into impact in April requiring all eating places, cafes and takeaways with greater than 250 employees to listing energy on their menus.

Nonetheless, the Authorities beforehand U-turned on guidelines which might have banned BOGOF and different multi-buy junk meals offers from October.

Free refills of sugary mushy drinks may even be allowed for one more yr, regardless of plans to ax them.

The watered-down plans have been dubbed ‘nanny state meddling’ by some.

In England, roughly 28 per cent of adults are overweight and an extra 36 per cent are chubby.

And consultants warn, that if present traits proceed, persons are extra prone to be overweight than a wholesome weight by 2030. And 7 in 10 might be classed as too heavy by 2040.

Charges are additionally on the rise amongst youngsters. One in seven children in Reception had been overweight final April — in comparison with one in 10 earlier than the pandemic.

The proportion that had been too fats by the point they received to Yr 6 rose to 1 in 4, up from one in 5 pre-Covid.


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